Artificial intelligence for use in the administrative management of Mitha, C.A.

Abstract

The purpose of this study is to analyze artificial intelligence (AI) in the administrative management of the company under study. The research is framed within the positivist paradigm, using a quantitative, descriptive approach and a non-experimental field design. The survey technique was employed for data collection, administered through a Likert-scale questionnaire to the entity's entire population. The results reveal an initial readiness toward modernization, highlighting that 83% of respondents already use digital systems for goal setting. However, critical gaps were detected in operational standardization, as 50% of participants almost never utilize smart applications for schedule automation, showcasing an underutilization of productivity tools. It is concluded that the integration of Business Intelligence (BI) models and Robotic Process Automation (RPA) is both viable and necessary to reduce human error, provided that cultural resistance is overcome and cybersecurity protocols are institutionalized to enhance organizational competitiveness.