Social and business responsibility in the digital era
An approach from sustainability
Keywords:
social responsibility, corporate responsibility, digital era, sustainabilityAbstract
The purpose of this essay is to analyze social and business responsibility in the digital age from a sustainable approach. It is evident that Corporate Social Responsibility (CSR) has evolved into a practice that not only seeks economic benefit, but also social and environmental balance, as defined by Castro and Isea (2019). In the digital era, this responsibility expands, incorporating the impact that companies generate in the virtual environment, both socially and environmentally. Therefore, organizations must be more transparent and responsible due to the scrutiny of consumers and regulators in line, which forces them to adapt their sustainability strategies. The use of technologies such as big data and blockchain facilitates traceability and measurement of positive impacts, but also raises ethical challenges regarding the protection of privacy and human rights. In this context, digitalization redefines business interaction, demanding greater responsibility in terms of local and international regulations to ensure comprehensive sustainable development.
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